Custom printing your packaging is a great way to boost your customers’ overall brand experience. Custom packaging instills trust and adds value to your service.
If you haven’t delved into the world of custom printed packaging, take a look at our other article, Understanding the Benefits of Branded Packaging.
Running a successful e-commerce business can be tricky to begin with. If you have a loyal following and regular orders, but haven’t yet invested in custom printed packaging, it’s about time that you do! The cost for your packaging will go up slightly, but the benefits of printed packaging far outweigh the rise in cost. Plus, custom printed cardboard boxes aren’t as costly as you may think.
So, the factors that affect printed box costs. Before you can calculate the required budget, you need to answer the following questions:
Printing your brand onto your packaging is a sure-fire way to secure repeat custom. When purchasing products online, your customers have very little interaction with your company. To them, it’s just a website. Their first form of contact from your company is usually the parcel arriving at their door. This is why it’s important to invest in the best branded packaging that you can.
Aside from the positive impression, branded packaging also gives your company advertising potential and brand recognition. This is vital to the growth of your business. If you have your customer journey nailed down, the next step is to grow your customer following; you need to get your brand out there. This is where the advertising potential of printed boxes comes in.
There are two ways that your printed packaging will improve brand recognition:
While custom printed cardboard boxes are a step up in costs compared to plain (boring!) boxes, there are many significant benefits.
For your branded packaging needs, take a look at our Printed Cardboard Boxes page.
Need some help with custom packaging for your company? Get in touch!