How Much Do Custom Printed Cardboard Boxes Cost & Are They Worth It?

Custom printing your packaging is a great way to boost your customers’ overall brand experience. Custom packaging instills trust and adds value to your service.

If you haven’t delved into the world of custom printed packaging, take a look at our other article, Understanding the Benefits of Branded Packaging.

A simple custom printed cardboard box from Boxtopia

How Much Do Custom Printed Boxes Cost?

There isn’t a set price for custom printed boxes; there are various factors that affect the cost. You can use our box calculator to get an accurate cost.

Running a successful e-commerce business can be tricky to begin with. If you have a loyal following and regular orders, but haven’t yet invested in custom printed packaging, it’s about time that you do! The cost for your packaging will go up slightly, but the benefits of printed packaging far outweigh the rise in cost. Plus, custom printed cardboard boxes aren’t as costly as you may think.

So, the factors that affect printed box costs. Before you can calculate the required budget, you need to answer the following questions:

  • What volume do you expect to need? The volume of your packaging will determine the method of printing that you use. You may like the speed that Flexo printing gives you, but due to the cost of setup, small runs will have a very high cost.
  • Are you going with a fancy logo or your brand name in a standard font? There is much to consider when designing the print for your boxes. One of the main things to consider is whether you’re using an image-based logo or your brand name in a standard font, and how many colours you have incorporated. As with the first point, the type of design that you use will impact the type of printing process that you choose. You don’t want to waste money on a method of printing that costs more, if your packaging design can be easily completed with a method that’s cheaper. Sometimes a single colour printed logo on packaging can be more effective.
  • What products are you selling? The type of packaging that you use should reflect the item that is in the box. If you’re selling high-quality items such as jewellery, you’ll want to invest in durable boxes for shipping. Not only does high-quality packaging instill trust in the brand, it also protects the items in the box; further improving the customers’ experience as it shows them that you care.

Are Printed Cardboard Boxes Worth Using For Your Business

Printing your brand onto your packaging is a sure-fire way to secure repeat custom. When purchasing products online, your customers have very little interaction with your company. To them, it’s just a website. Their first form of contact from your company is usually the parcel arriving at their door. This is why it’s important to invest in the best branded packaging that you can.

Aside from the positive impression, branded packaging also gives your company advertising potential and brand recognition. This is vital to the growth of your business. If you have your customer journey nailed down, the next step is to grow your customer following; you need to get your brand out there. This is where the advertising potential of printed boxes comes in.

There are two ways that your printed packaging will improve brand recognition:

  • Postal service. Your customer’s parcel goes on a lengthy journey to get to its final destination. Think of all the people that have come into contact with your parcel before it arrives at the customer’s door. If you print your brand onto your packaging, these people will become more aware of your brand, and may want to check it out for themselves.
  • Social media. Today, we rely heavily on social media. Businesses have great advertising potential in social media, without it costing them anything. If you have high-quality and recognisable branding on your packaging, customers are more likely to take photos and share their purchase on their social media accounts.

While custom printed cardboard boxes are a step up in costs compared to plain (boring!) boxes, there are many significant benefits.

For your branded packaging needs, take a look at our Printed Cardboard Boxes page.

Need some help with custom packaging for your company? Get in touch!

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