Understanding the Benefits of Branded Packaging

Packaging may seem like a small part of your sales process, but the packaging that you choose greatly impacts customer experience and how your brand is perceived.

Deciding to buy inexpensive packaging will improve profit per order, but what happens when the order becomes damaged in transit? If the purchased items have been damaged, you’ll need to send out a replacement. That’s a significant impact on your bottom line, but also on longer-term customer perception; they’re unlikely to become a repeat customer if they believe your packaging was at fault for a damaged item.

Making a small investment in high quality, branded packaging is a great way to improve your customer retention; smart packaging is the first thing your customer will experience when their order arrives.

Add branding to a sturdy box and your business will reap the benefits; reduce your return rate, get better customer reviews and have your brand perceived as established and high-quality.

There are many benefits to branded packaging, in this article we’re looking at what constitutes branded packaging and the benefits that you’ll gain from using it.

What is Branded Packaging?

Branded packaging adds a quality to orders that customers appreciate. It shows thoughtfulness, and improves the customer journey as the quality of the packaging reflects the quality of the product that’s inside.

Branded packaging isn’t necessarily just about printing your logo on a cardboard box (although that is very effective!). Branded packaging can also include slogans on different faces of the box and the colour scheme that you’ve chosen. As a brand, you can be as loud or as subtle as you like; branded packaging is all about customisation.

But branded packaging doesn’t stop there; you can have void filling and plastic bags branded, too. Remember how packaging is perceived by customers not just in its quality, but the materials used. Recycled, recyclable or compostable materials show that you have given thought to the environmental impact of your business and are appreciated by a significant proportion of customers. Consider whether you should use any type of plastic in your packaging too, as this is frowned upon by many.

What are the Benefits of Branded Packaging?

Branded packaging has many benefits for your business as well as your customers. Research has been conducted that proves customers have more trust in a business that uses quality branded packaging. Here are the benefits of using branded packaging:

  • Your orders to customers go on a lengthy journey. Having recognisable branded packaging puts your brand into anyone’s mind that may see the packaging.
  • Having colourful packaging makes your parcel stand out from the standard, brown cardboard boxes that are typically sent through the mail.
  • Branded and high-quality packaging improves the trustworthiness of your business with the consumer.
  • High-quality packaging may cost a little more but you’re less likely to have to deal with returns due to damages in transit.

Studies conducted on how consumers respond to branded packaging concluded the following results:

  • 52% of online consumers say they’re more likely to repeat purchase from a brand delivering orders in premium packaging.
  • 71% of online consumers say they expect higher quality packaging when ordering expensive products online.
  • 83% of consumers say they are likely to share an image of high-quality packaging on social media.
  • 50% of consumers say that branded packaging makes them more likely to recommend the brand to their friends.
  • 61% of consumers say that branded packaging makes them more excited about receiving the product.

Branded packaging is a must for any ecommerce business that cares about the customer experience. The brand exposure that high-quality packaging brings far outweighs the small extra cost that you’ll spend on the packaging. Take a look at our printed cardboard box options to start your branded packaging today.

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